Why SEO is not just for blogs: Academic SEO with XML JATS: more citations and reach

Academic searches rely on coherent metadata (titles, abstracts, keywords, affiliations, DOI). A well-marked XML JATS enriches that semantic layer and allows indexers and aggregators to interpret each element of the article.

Key Improvement Points

• Complete and validated metadata: authors with ORCID, funders, institutions.
• Normalized references: better recognition and linking of citations.
• Accessible HTML5: frictionless mobile/desktop reading, lower bounce rate.
• Clean URLs and data for OJS: consistency between platform and article metadata.

Our Approach at OFIFACIL

• Metadata audit of the issue.
• Word → XML JATS conversion and validation.
• Optimized HTML5 generation (structure, headings, micro-data if applicable).
• Ready-to-publish packages for OJS.

Contact Us

Do you want us to prepare an SEO plan based on XML JATS for your journal? Write to us and we will send you a proposal within 48 hours.