Outdoor advertising
Guido Rossi
Minimal billboard design for a fashion boutique in Barcelona, created to reinforce identity and visual presence without overloading the format.
The project
A restrained visual language that lets the brand feel more exclusive in large-format advertising
For fashion retail, outdoor advertising does not always need to shout. In this case the priority was to create a refined billboard series that could project confidence and style with very few elements.
The compositions were reduced to what mattered most: the brand, the atmosphere and a strong visual presence that still felt premium from a distance.
- Client
- Guido Rossi
- Project
- Outdoor campaign design
- Category
- Billboard design
- Format
- Large-format advertising
- Goal
- Strengthen boutique brand presence in the city
- Services
- Concept, design and composition
