Hospitality design
Ricks
Editorial menú design for a burger bar, structured to improve clarity, strengthen tone and make the menú feel like part of the brand itself.
The project
A menú designed to sell better, read better and strengthen the identity of the venue
Ricks needed a menú able to express the energy of the burger bar without losing clarity or ease of use. The project was shaped to organise the offer, establish clear hierarchy and improve the pace of reading for the customer.
Typography, spacing and editorial composition help each section feel more ordered and more deliberate. At the same time, the piece keeps enough personality to feel aligned with the atmosphere of the restaurant.
The result is a useful, coherent and commercial menú that supports the dining experience and turns the menú into a natural extension of the brand itself.
- Client
- Ricks
- Category
- Restaurant menú design
- Sector
- Restaurant and burger bar
- Services
- Graphic design, menú layout and hospitality print piece
- Focus
- Readable structure, brand tone and customer experience
- Collection
- 9 project images
