Hospitality design
Materia Prima
Restaurant menú design approached as an editorial system, with a cleaner hierarchy and a more controlled visual rhythm for the dining experience.
The project
An editorial menú system built around clarity, restraint and better visual pace
The menú for Materia Prima was developed with an editorial mindset. Instead of adding visual noise, the project focuses on hierarchy, spacing and the relationship between content blocks to make the piece easier to scan and more elegant to read.
Each page was structured to give more breathing room to the offer and to make the customer journey through the menú feel more intentional. This helps the menú support perception of quality while remaining practical in real service.
The final result is a menú that feels cleaner, more premium and more coherent with a refined restaurant environment, while still serving its commercial purpose effectively.
- Client
- Materia Prima
- Category
- Restaurant menú design
- Sector
- Restaurant
- Services
- Graphic design, menú layout and editorial hospitality piece
- Focus
- Hierarchy, calm composition and premium reading flow
- Collection
- 8 project images
