Branding

Brand identity, logos and visual branding

A curated group of resources about logos, corporate identity, visual systems and brand clarity for companies that want to communicate with more consistency.

Branding is not just a logo. It is the visual structure that helps a company feel coherent, memorable and easier to recognize across every touchpoint.

Logos and identity

Principles that make a brand clearer and more memorable

These articles focus on logo quality, typography, positioning and the strategic reasons behind a stronger corporate image.

45 logo design commandments for stronger branding

A practical review of the rules that make a logo clearer, stronger and more memorable.

Read article →

Brand identity, corporate image and trade mark design

A thematic hub for resources about corporate identity and visual brand systems.

Read article →

The importance of typography in corporate identity

Why fonts and typographic voice have so much impact on brand perception.

Read article →

Why good logo design matters

A concise explanation of what a strong logo actually contributes to a business.

Read article →

Support tools

Extra resources that help visual communication work better

Presentation design and supporting brand materials also shape how a company is perceived.

18 tricks to create a successful PowerPoint presentation

Useful advice for making presentations clearer, sharper and more persuasive.

Read article →

10 reasons to create or refresh a brand identity

When a company should rethink its visual identity and what it gains by doing so.

Read article →

Do you have a project in mind?

Tell us what you need and we will help you shape it.

Request a quote → (+34) 699 931 137