The importance of typography (fonts) in the corporate image of a company

Not only is the image design important, we must give great importance to the choice of the typeface we choose, since it will give off the message we want to communicate and the values of the brand.

The typeface or fonts must be in accordance with everything that the company or brand represents, and therefore must be a reflection of harmony, dynamism, consistency, maturity, or brand values.

The corporate image is very important, more than it seems to the naked eye, and will be reflected in all the communication of the company: brochures, posters, business cards, ... so it should not be left to chance and its Choice must be meditated.

Some examples of fonts.