Tricks web positioning tutorial part 1

To start, some theory about terms related to web positioning and that will be used throughout the entire tutorial. In this first part we will address this nothing more, and in a second part that I will publish soon we will get fully into the bases of web positioning: META tags, title, url, contents…. All tutorials will have at the end, a list of links to sites with more information, sources, links to tools, etc.

Positioning terms and expressions

Next I will develop the definitions of most of the terms about web positioning that you should know before you get into this world. Some of the definitions have been extracted from the sources cited; However, most of them I wanted to define, to try to bring the most complex terms to anyone.

  • rucos tutorial posicionamiento web SEO

    Spider, Robot, Tracker or Crawler: It refers to the part of a search engine that travels the Web link to link to discover its pages. In order for any page to be part of the search engine results pages, your spider must have previously downloaded it.

  • Tracking Frequency: It is determined by the time that elapses since the spider of a search engine crawls a page, until it tracks it again. The most relevant websites and the ones that update their contents most often are tracked more frequently by search engines.

  • Googlebot: It's the Google Spider. Indexa web pages, pdf documents, xls, doc, etc.

  • Search engine: (Excerpted from wikipedia) is a computer system that indexes files stored on web servers thanks to its "spider" (or Web crawler). An example is Internet search engines (some search only on the Web but others also search for news, services such as Gopher, FTP, etc.) when information is requested on a subject. Searches are made with keywords or with hierarchical trees by subject; The search result is a list of Web addresses in which topics related to the keywords searched are mentioned.

  • SEO – Search Engine Optimizer: SEO means “Search Engine Optimizer” in English and can be a company or a particular webmaster, which is dedicated to a clear mission: That your website or the website for which you have been hired appears in the top positions of search results.

Example: If we have a website for a restaurant in the city of Madrid, it is clear that we have a lot of competition. Many people, increasingly, use the Internet to find their favorite places where they can enjoy a pleasant meal. When those potential users use the search engines to find a restaurant they like, they will foreseeably put in their favorite search engine something like “restaurant in Madrid”. It is not difficult to imagine what would happen if our restaurant were the first on the results page, can you imagine the benefits that can be obtained?

  • Sponsored Links: These are the results that appear in most search engines, in a privileged place (first positions, but differentiated from the non-sponsored results). It is a payment service that interested companies hire precisely to increase traffic to their websites.

Today, the most relevant sponsored link services are AdWords (from Google, showing ads on google, AOL,, terra, ozú, and, Overture (from Yahoo !, showing on yahoo, MSN Search, Altavista and Hispavista) and espotting.

  • SEM – Search Engine Marketing: It has nothing to do with SEO. It's about getting the same results as with an SEO, but investing money through internet marketing. The SEM encompasses all aspects necessary to promote a website or site, and its subsequent appearance in search engines through the already defined Sponsored Links.

  • SERPs – Search Engine Results Pages: These are the results pages that appear after performing a search. They consist of sponsored results + natural results. Each result will show its title, a brief description and the link itself. In addition to the SERP there are other important data: total results obtained, time it took to display, related searches, etc.

  • Pagerank (PR): One of the most important factors when positioning a web page, although it is currently losing the strength it had at the end of the 90s. It is a numerical value between natural numbers 0 and 10, both inclusive. The greater the number, the greater the importance of the web and the better placed it will be.

The pagerank is calculated through a complex and unknown equation with many variables, which evaluates the number of links to our website and the pagerank of the websites that link us, among other factors. A suitable pagerank begins to be from 4. Only pages like microsoft or adobe get a PR 10.

  • Sandbox: It is nothing more than a security measure that Google takes since 2004, so that a newly created web page does not appear in the top positions, however optimized it is or for many links it receives. Do not worry, because it has a solution: Let a couple of months go by and the position of your website will improve if it is optimized correctly.

  • Hubs and authorities:Attention because this is something more complicated. These two terms have to do with an algorithm called “HITS” and that tries to establish the importance of a web document, always attending to the links.
    Basically, a HUB is a website that receives many links, and also links to many other pages, a great example being the great directories such as DMOZ, Yahoo, etc. That is, a HUB is a prestigious LINK RESOURCE.
    On the other hand, an authority is a site that receives many links but does not have too many outbound links, so an AUTHORITY link is much more important. In other words, an authority is a recognized INFORMATION RESOURCE.

  • Keyword: It is a word with strong semantic content for your site. The keywords of a business define it and are used by Internet users to locate that business through search engines. It is therefore appropriate to pay special attention to the selection of these words as well as to place them correctly in the content of the pages of your website, since the keywords can account for 50% of the positioning of your website, or more.

The usefulness of keywords is not restricted to metatags only, but to titles, headings, links, etc. We will need an entire chapter to explain the power of the keywords.

  • rucos tutorial posicionamiento web SEO Robots.txt: It is an essential file that we must place in the root directory

    from our website, and that contains information relevant to the search robot: Important pages, pages that should not be indexed, etc.

  • Sitemap: It is an XML file that contains the update frequency of the different sections, and their availability. It is created especially for search robots and is referenced in the robots.txt, with the intention of facilitating search engine work.

  • Meta Tags: Meta tags, or meta tags, are tags of the HTML or XHTML language that have the function of giving information to search engines about the web. It is an important element in search engine optimization, although it has lost a lot of value. They are included inside the head tag, after the title parameter. There are many types of these meta tags but the most relevant are the meta keywords, meta description, meta language and meta robots.

Today Google has confirmed that its search robot ignores KEYWORDS meta tags, but does not clarify whether other search engines take them into account. One of the most important meta tags for google is the DESCRIPTION according to these statements by engineer Matt Cutts.

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